Sunshine Group develops over 400 sky villas in East Hanoi

Sunshine Group is developing 413 sky villas at Noble Crystal Long Bien WorldHotels Residences, targeting the branded residences segment with prices starting from 140 million VND per square meter.

According to Ms. Phan My An, Deputy General Director of NobleX, each sky villa is equipped with a private elevator connecting directly to the apartment, while also integrating a private garden and swimming pool to enhance privacy for the owners.

The company representative stated that the project applies operational standards from WorldHotels, combining technology solutions with an amenity system that includes private elevators for supercars and height-adjustable floor swimming pools on the apartment balconies. The apartments are also equipped with appliances from various international brands, including the kitchen appliance brand De Dietrich. According to Sunshine Group, the branded residences model aims for synchronization across design, management, operation, and service systems.

Project scale model at the event. Photo: Sunshine Group

Noble Crystal Long Bien WorldHotels Residences is developed in the context of the branded residences segment continuing to expand in Vietnam. According to Savills, Vietnam currently ranks 4th globally in the number of branded residence projects, with over 50 projects associated with 34 international brands. While this segment was previously developed mainly in resort destinations, in recent years, many projects have begun to appear in Hanoi and Ho Chi Minh City.

Data from Knight Frank shows that, alongside foreign clients and investors, the demand for branded residences among domestic buyers has also increased over the last 4-5 years, particularly in major cities. Buyers are increasingly interested in products with international management standards, synchronized service systems, and long-term value retention.

Perspective view of the project. Photo: Sunshine Group

This trend was also noted by experts at the project introduction event. According to Assoc. Prof. Dr. Tran Dinh Thien, former Director of the Vietnam Institute of Economics, real estate remains one of the channels attracting capital if developed methodically, linked with planning and a long-term vision.

From a market perspective, this also contributes to growing interest in the branded residences segment. With limited supply, international management and operating standards, and a synchronized service system, this product line targets customers who wish to own assets linked to utility value and long-term exploitation potential.

For Hanoi, Assoc. Prof. Dr. Tran Dinh Thien believes that the East is one of the development spaces with significant potential thanks to infrastructure investment and synchronized planning. According to the planning, this area is adding several projects such as Tran Hung Dao Bridge, Tu Lien Bridge, Ngoc Hoi Bridge, and Ring Road 4 – Capital Region. Along with the operational Vinh Tuy Bridge Phase 2, the infrastructure network is expected to enhance connectivity with the central area while expanding urban development space to the East.

Assoc. Prof. Dr. Tran Dinh Thien (second from right) speaking at the project introduction event. Photo: Sunshine Group

At the introduction event of Noble Crystal Long Bien WorldHotels Residences – “L’Art de Vivre” held on June 27 at the NobleX Sales Gallery (Long Bien), the representative of Sunshine Group expressed expectations that Noble Crystal Long Bien WorldHotels Residences would benefit from the region’s synchronized planning and infrastructure, meeting the needs of clients seeking to own branded real estate associated with international management and operating standards and private living spaces.