Phu Long and Keppel break ground on dual-frontage townhouse project

In Hanoi, Phu Long and Keppel broke ground on the 2.86-hectare Estiva Charm project in Mailand Hanoi City urban area on July 2.

Estiva Charm consists of 109 dual-frontage commercial townhouses. The project integrates over 20 internal amenities, including a clubhouse, mineral salt pool, sports area, yoga zone, and children’s playground. The development also connects to the infrastructure and amenities of the entire urban area.

Estiva Charm is also the first project implemented in the Estiva subdivision of Mailand Hanoi City. The developer stated that international firms such as Land Sculptor, BYG, and Ong & Ong are in charge of planning, architectural, and landscape consultancy.

Speaking at the groundbreaking ceremony, Deputy Minister of Construction Nguyen Van Sinh said that the capital has announced a master plan with a 100-year vision, highlighting enhanced regional connectivity, urban development under the TOD (Transit-Oriented Development) model, placing public transport at the center, and forming new growth poles to ease population density in the inner city, building smart, green, and sustainable cities, selectively reconstructing urban areas, and exploiting multi-tiered, multi-layered, and multi-objective spaces.

The Deputy Minister highly appreciated the active contribution of enterprises like Sovico and Phu Long to the national real estate housing market in general and the development of Hanoi Capital in particular through the Estiva Charm project.

Deputy Minister of Construction Nguyen Van Sinh (sixth from left) and delegates perform the groundbreaking ceremony for the Estiva Charm project. Photo: Keppel

On the developer’s side, Mr. Nguyen Vu Anh Tu, Deputy General Director of Sovico Group and General Director of Phu Long Real Estate Joint Stock Company, said that Mailand Hanoi City, covering nearly 300 hectares, is a key project in the company’s long-term development strategy, while Estiva Charm is the first project the unit has collaborated on with Keppel in Hanoi.

He expects the project to contribute to enhancing the vitality of the urban area while bringing long-term value to customers, investors, and the community.

Mr. Nguyen Vu Anh Tu, General Director of Phu Long Real Estate Joint Stock Company, sharing at the event. Photo: Keppel

Meanwhile, according to Mr. Lee Leong Seng, Head of Residential Real Estate Development, Keppel Real Estate Division in Vietnam, Estiva Charm reflects the alignment of development vision between the two enterprises.

“Keppel has international experience in sustainable urban development, while Phu Long has strengths in developing large-scale urban areas and understands the domestic market. This combination aims to form quality residential communities, contributing to Hanoi’s urban development process,” the representative said.

Mr. Loh Chin Hua, CEO of Keppel Corporation. Photo: Keppel

At the event, Mr. Loh Chin Hua, CEO of Keppel Corporation, shared his vision and expectations for Estiva Charm – the project that kicks off the strategic partnership journey with Phu Long in Hanoi. Prior to Estiva Charm, Phu Long and Keppel had jointly developed the Celesta urban area in Ho Chi Minh City. The implementation of the project at Mailand Hanoi City marks the expansion of their cooperation into the Hanoi market.

Established in 2005, Phu Long develops urban and resort projects in Ho Chi Minh City, Hanoi, Lang Son, and Phu Quoc, focusing on large-scale urban areas and resort complexes.

Keppel is an asset management and infrastructure development group headquartered in Singapore, operating in more than 20 countries across infrastructure, real estate, and connectivity. In Vietnam, Keppel has a total registered investment capital of over 5 billion Singapore dollars, developing a portfolio that includes Grade A offices, residential projects, retail malls, mixed-use urban developments, and serviced apartments in Hanoi and Ho Chi Minh City.