The Prive planned with ‘flow’ architecture – VnExpress

The Prive is a high-rise residential complex with 12 tower blocks, built on a 6.7-hectare land area in Ho Chi Minh City East area. Developed by BLUEMARQ Development, the project is adjacent to the Thu Thiem urban area and positioned as a luxury living space.

The highlight of the project is the contemporary architectural philosophy of “order and flow”. In which, “order” is explained as the solidity in the master plan, architectural proportions, and spatial organization. Meanwhile, the “flow” lies in the arrangement to create natural emotional touchpoints for residents, connecting humans with nature.

“The balance between order and flow is increasingly valued in the luxury segment, where buyers are not only looking for a place to live but also aiming for long-term living quality,” a representative of the developer stated.

Perspective of The Prive project. Photo: The Prive

Specifically at The Prive, “order” is expressed in a contemporary European style with many sturdy lines. The 12 soaring towers create an imposing overall appearance. The distance between the towers is calculated based on aerodynamic principles to optimize natural light and fresh air circulation. With a construction density of about 25 percent, most of the area is dedicated to internal landscaping and green breathing spaces, creating a transition between nature and humans.

This architecture is most clearly demonstrated at Cloud9 Tower, located on the landscape axis and possessing a direct view of the water landscape system. The tower is rotated at a 45-degree angle compared to neighboring towers, helping to maximize the number of apartments with full water-facing views and opening up multiple perspectives. Residents can admire the greenery of the internal park, the water of the Palm Breeze swimming pool, as well as the vastness of the clouds and river.

The Prive consists of 12 towers, belonging to the luxury apartment segment in the area adjacent to the international financial center. Photo: The Prive

With the flow element, Cloud9 Tower creates an experience from static to dynamic. Stepping out of the apartment, residents can connect with a privileged utility ecosystem – from relaxing spaces such as the afternoon tea area, high-altitude zen garden, and riverside park to the banquet room, cinema room, modern sports area, 3D golf, or resort-style Palm Breeze swimming pool.

The “flow” extends to the rhythm of urban life. Located adjacent to Thu Thiem, The Prive offers hyper-connectivity as the infrastructure of the East area becomes increasingly complete. In just a few minutes of commuting, residents can move to the core center, the Thu Thiem financial center area, as well as commercial centers, international school systems, and key transportation hubs of the city.

Cloud9 Tower is located on the landscape axis, possessing river views and a cool green internal landscape. Photo: The Prive

A representative of the developer said that homebuyers are increasingly focusing on living experiences and long-term usage values. Therefore, creating a “flow” of experiences at The Prive is expected to increase its appeal to attract residents, creating touchpoints for people to enjoy life in the heart of the city.

Hoai Phuong

On the occasion of the official launch of the BLUEMARQ brand, The Prive applies many promotional programs. Starting gift: a Honda City car worth 500 million VND. Gratitude discount policy of up to 3 percent. Cash flow optimization according to the payment method: payment according to schedule with a discount up to 6 percent, or fast payment with a discount up to 12 percent. 100 percent interest rate support for 24 months, principal grace period up to 60 months. Privileges for wholesale investment portfolios: an additional discount of 1 percent when buying from 2 units and 1.5 percent when buying from 3 units or more.