Sun Group and Accor to develop nearly 6,000 hotel rooms and apartments

Sun Group and Accor signed an agreement to upgrade their strategic partnership after a decade, jointly developing nearly 6,000 hotel rooms and serviced apartments in Phu Quoc and Da Nang on July 7.

The agreement was signed in the presence of Mr. Sebastien Bazin, Chairman and CEO of Accor. Under the agreement, Accor will operate brands across multiple segments from mid-scale to premium, and from traditional to lifestyle, including SO/, MGallery, Grand Mercure, Tribe, and ibis Styles at the Bai Dat Do Mixed-Use Urban Area and Hon Thom, Phu Quoc. Additionally, the Sofitel, Swissotel, and MGallery brands will be deployed at the Da Nang International Fireworks Festival (DIFF) Commercial, Service, and Festival Complex and on the top of Ba Na Hills, Da Nang.

Among these, the Sofitel, Swissotel, Tribe, and SO/ brands will make their debut in Vietnam.

Representatives of Sun Group and Accor sign the partnership agreement. Photo: Sun Group

Sun Group stated that the projects in Phu Quoc will be key components in the resort, entertainment, and infrastructure ecosystem that the developer is building. Among them, Bai Dat Do is oriented to become a coastal hotel city adjacent to Sunset Town. Hon Thom continues to be developed as an international-scale resort and entertainment destination. Also on Hon Thom, the developer is building Rixos Phu Quoc Resort, an all-inclusive resort under the Accor and Ennismore system, which is expected to start operations in the fourth quarter of this year.

Perspective of the project featuring Accor brands in Phu Quoc. Photo: Sun Group

Alongside developing accommodation facilities, Sun Group is accelerating the implementation of infrastructure projects, such as the destination airport model at Phu Quoc International Airport in cooperation with Changi Airports International, and the APEC convention center complex. The company is also developing Sun PhuQuoc Airways, with Phu Quoc as its hub.

The expansion of the hotel portfolio is expected to help enhance the capacity to welcome international visitors and serve large-scale events, including the APEC Summit 2027.

Perspective of the Accor project at the Da Nang DIFF Commercial, Service, and Fireworks Festival Complex. Photo: Sun Group

In Da Nang, the presence of Accor brands will help define accommodation standards associated with the international fireworks festival experience, featuring a modern stage and a vibrant round-the-clock commercial and entertainment complex. Accor’s lodging experience will also extend to the top of Ba Na Hills, continuing to complete the leisure and entertainment journey of tourists in the city on the Han River.

Speaking at the event, the leadership of Sun Group emphasized that the partnership with Accor demonstrates their pioneering efforts over nearly two decades to bring leading international hotel brands to Vietnam. Brands like Accor contribute to enriching the company’s luxury hospitality real estate portfolio, perfecting visitor reception capabilities, diversifying experiences, and enhancing the competitiveness of Vietnamese tourism.

Mr. Dang Minh Truong – Chairman of the Board of Directors of Sun Group. Photo: Sun Group

Mr. Sebastien Bazin also emphasized the shared ambition of the two partners toward the long-term development of Vietnam’s tourism industry. “We continue to focus on expanding our network in destinations that can offer travelers more meaningful ways to connect with the culture and natural beauty of the country,” he said.

Currently, Accor manages more than 5,800 hotels and resorts in over 110 countries. Vietnam is the group’s third-largest market in Asia with 45 operating hotels. Additionally, the unit has more than 110 million global loyalty members, opening up opportunities to access high-quality international tourist sources for destinations in Vietnam.

Hoai Phuong